Purpose of Mobile Giveaways
Mobile giveaways serve multiple objectives for brands, including:
- Brand Awareness: Introducing new products or services to a wider audience.
- Customer Engagement: Encouraging interaction through contests, surveys, or social media activities.
- Data Collection: Gathering valuable customer insights and feedback.
- Loyalty Building: Rewarding existing customers to strengthen relationships.
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To maintain fairness and transparency, it’s crucial to define who can participate in the giveaway
- Age Restrictions: Participants should be above a certain age, typically 18 years or older.
- Geographical Limitations: Specify if the giveaway is open to participants from specific regions or countries.
- Purchase Requirements: Determine if a purchase is necessary to enter the giveaway.
- Employee Exclusions: Employees of the organizing company and their immediate family members should be excluded
Entry Methods
Clearly outline how participants can enter the giveaway:
- Online Registration: Filling out a form on the company’s website or app.
- Social Media Engagement: Following the brand’s social media pages, sharing posts, or tagging friends.
- Email Subscriptions: Signing up for newsletters or promotional emails.
- Purchase Verification: Uploading receipts or order numbers as proof of purchase
Prize Details
Provide comprehensive information about the prizes to build excitement and
- Description: Clearly describe the prize, including model numbers and specifications.
- Value: State the approximate retail value of the prize.
- Quantity: Specify the number of prizes available.
- Non-transferability: Clarify that prizes cannot be exchanged for cash or other items.
- Tax Implications: Inform winners about any tax liabilities associated with the prize.
Winner Selection Process
Detail the method by which winners will be chosen
- Random Draw: Winners selected randomly from eligible entries.
- Judging Criteria: Winners chosen based on creativity, skill, or other criteria.
- Announcement: Specify when and how winners will be announced (e.g., via email, social media).
- Claim Period: Set a deadline for winners to claim their prizes.
